Privacy policy
Introduction
Livish (“we”, “us”, “our”) is an e-commerce daily deals platform operating in Kuwait. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information Livish collects about you, why we collect it, how we use it, and your rights regarding that information. By using our platform and services, you consent to the practices described in this policy. We comply with Kuwaiti laws and regulations (including the E-Commerce Law and CITRA Data Privacy regulations), which require us to be transparent about data collection, obtain your consent, and protect your data.
Information We Collect
We collect various kinds of personal data to provide and improve our services. This includes:
- Identity Information: Your name, email address, phone number, username, and other profile details.
- Contact & Delivery Information: Your shipping address and any additional details needed to fulfill orders.
- Payment Information: Details necessary to process payments, such as credit card information or billing details. (We use secure third-party payment processors – see “Third-Party Sharing” below.)
- Technical & Device Data: Information about the devices and browsers you use (such as IP address, browser type, operating system, device identifiers, and app version) and your general usage patterns (e.g., pages you view, clicks, and interactions).
- Location Data: Your approximate location (derived from your IP address or device settings) to personalize offers and assist with delivery.
- Social Login Data: If you register or log in via Google, Apple, or Facebook, we receive certain information from your social account (for example, name, email address, profile picture) according to the permissions you grant. This data is used to create or access your Livish account.
- Usage and Analytics Data: We use tools like Google Analytics and Meta Pixel (Facebook) to collect aggregated statistics and tracking information, which helps us understand how you use Livish and improve the experience.
- Marketing Preferences: Your choices about receiving marketing emails, newsletters, and SMS notifications.
We do not collect sensitive personal data (such as health or biometric data). We will always obtain your consent before collecting any information that requires it under Kuwaiti law.
How We Collect Information
We obtain information in the following ways:
- Directly from You: When you register or create an account, place an order, subscribe to newsletters, participate in surveys or promotions, contact our support team, or interact with our platform in other ways, you provide personal information. For example, you enter your name, email, address, and payment details when placing an order.
- Automatically: When you browse or use our website and apps, we automatically collect technical data and usage information via cookies, web beacons, pixels (such as Google Analytics and Meta Pixel), and other tracking technologies.
- From Third-Party Services: If you use social login options (Google, Apple, Facebook), those providers share certain account information with us. We may also receive information about you from our logistics partners (e.g., updated delivery status), payment processors, and other service providers that assist us in providing services to you.
- From Public Sources: We may combine the information we collect with publicly available data or third-party sources, always in accordance with applicable law and only to improve our services.
How We Use Your Information
We use your personal data to operate our platform, fulfill your orders, and improve our services. Specifically, we may use your information for the following purposes:
- Order Fulfillment: To process and deliver your purchases. This includes verifying payment information, communicating with you about your order (via email, SMS, or in-app notifications), and handling returns or refunds.
- Account Management: To create and maintain your user account, including sending you account-related notifications (such as password resets or account verification).
- Personalization: To customize your experience on Livish by showing you deals and recommendations that match your interests, location, or browsing behavior.
- Marketing & Promotions: To send you emails or SMS about new deals, offers, newsletters, and promotions if you have opted in. We use marketing platforms like Klaviyo and Mailchimp to send these communications. You can unsubscribe or opt out at any time using the links in our messages or via your account settings.
- Analytics and Improvement: To analyze how users interact with Livish (using tools like Google Analytics and Meta Pixel) so that we can improve the platform’s functionality, performance, and content.
- Fraud Prevention and Security: To detect and prevent fraud, unauthorized transactions, and other illegal activities. We monitor transactions and user behavior for security purposes.
- Legal Compliance: To comply with legal obligations. For example, we use your contact or identification information as required by Kuwaiti law for transaction records, reporting, or responding to lawful requests from authorities.
- Service Updates: To notify you about important changes to our platform, such as policy updates, system maintenance, or new features.
- Customer Support: To respond to your inquiries and support requests when you contact us (via email or help desk).
- Business Operations: For internal purposes such as record-keeping, audits, data analysis, and improving our services.
We process your data based on contractual necessity (to fulfill orders or provide services), your consent (for marketing communications), legitimate interests (improving services and security), and legal obligations, as allowed under applicable law.
Third-Party Sharing and Third-Party Tools
We may share your information with trusted third parties only as needed to provide our services or as permitted by law. We do not sell your personal data. Third parties with whom we share data include:
- Payment Processors: Our partners, Tap, Tabby, and MyFatoorah, receive the necessary payment information to process transactions or installment plans. They are contractually obligated to keep your data secure and to use it only for payment processing.
- Logistics and Delivery Partners: Delivery companies and couriers who handle order fulfillment receive your name, delivery address, and contact number to deliver your purchases. They may update us with tracking information or delivery status.
- Marketing and Communication Services: We use platforms like Klaviyo and Mailchimp to send marketing emails, and SMS services to send deal alerts. These providers have access to your contact information (email address or phone number) solely to deliver messages on our behalf, following strict confidentiality rules.
- Analytics and Advertising Providers: Google Analytics and Meta (Facebook) may receive aggregated or pseudonymized usage data through cookies and pixels. This helps us understand user behavior and customize ads or content.
These services have their own privacy policies; we recommend reviewing them to understand how they use data.
- Social Media Providers: If you log in with Google, Apple, or Facebook, we exchange authentication data with those providers. We also share basic profile information to streamline your account setup.
- Affiliates and Service Providers: Other third-party service providers or affiliates (e.g., IT service providers, data storage vendors, web hosting companies) who work on our behalf under confidentiality agreements. They access data as needed to perform their functions (like maintaining our servers or analyzing data), and they are prohibited from using data for other purposes.
We ensure that all third parties handling your data provide at least the same level of protection as described in this Privacy Policy. In any case, we limit the data shared to what is necessary.
We may also share your personal data if required by law or to protect rights, such as responding to lawful requests by government or regulatory authorities, or to protect the safety of our users. In the event Livish is involved in a merger, acquisition, or sale of assets, your personal data may be transferred to the new owner under this Privacy Policy.
Cookies and Tracking Technologies
Livish uses cookies and similar technologies to enhance your experience:
- Essential Cookies: Necessary for core site functionality, such as keeping you logged in or remembering your shopping cart.
- Performance and Analytics Cookies: These cookies (e.g., Google Analytics cookies) help us understand how users interact with Livish so we can improve our site and services.
- Functional Cookies: To remember your preferences (like language or region) and personalize features.
- Advertising/Targeting Cookies: To deliver personalized ads or offers, including use of Meta Pixel for Facebook/Instagram advertising and Google tools for search/ad personalization.
Most browsers allow you to control cookies through settings (e.g., to refuse or delete cookies). Note that if you disable cookies, some features of the site may not work properly. We recommend leaving essential cookies enabled to ensure full functionality.
You can manage your cookie preferences and opt out of targeted advertising through your device and browser settings or by using industry opt-out mechanisms.
Social Login Options
If you choose to register or log in via a social media account (Google, Apple, or Facebook), we will receive certain data from that account to create or access your Livish profile. This may include your name, email, and profile picture, depending on the permissions you grant. We use this information in the same ways as data collected directly (e.g., to personalize your account). You can disconnect or disable social login in your account settings at any time; your Livish account will remain accessible using your email and password.
Marketing Communications
With your consent, Livish may send you marketing emails, SMS notifications, or push notifications about special deals, new offers, or events. You can manage your communication preferences through:
- Account Dashboard: Log in and update your email/SMS preferences.
- Unsubscribe Links: Each marketing email contains an unsubscribe link allowing you to stop receiving marketing emails. You can also reply “STOP” to SMS promotions to opt out.
- Contacting Support: Send a request to care@livish.com to adjust your subscription settings or stop receiving promotional messages.
We will always treat your choice with respect and will not send marketing communications to anyone who has opted out. Regardless of your marketing preferences, we may still send you non-promotional service messages (such as order confirmations or account notices).
Data Security
We take data security seriously and implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption: We use encryption (such as HTTPS/TLS) to protect data transmitted between your browser and our servers.
- Access Controls: Only authorized Livish personnel and service providers have access to personal data, and only when necessary to perform their duties. Our employees and partners are trained on data privacy obligations and bound by confidentiality.
- Secure Infrastructure: We store data on secure servers and work with trusted hosting providers. Regular security audits and updates are performed.
- Policies and Practices: We follow strict internal policies regarding data handling, retention, and disposal in accordance with Kuwaiti laws.
While we strive to protect your data, no method of transmission or storage can be guaranteed completely secure. If we become aware of a security breach that may affect your data, we will notify you and the relevant authorities as required by law.
Data Retention
Livish retains your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including legal, tax, or accounting requirements. For example, we keep order transaction records and account details for the period required by Kuwaiti e-commerce regulations. When your data is no longer needed, we will securely delete or anonymize it. If you request deletion of your account, we will erase your personal data from active systems while retaining minimal records as required by law (e.g., for refunds or legal defense).
Your Rights and Choices
Under applicable law, you have the following rights regarding your personal data:
- Access: You can request a copy of the personal information we hold about you.
- Correction: You can update or correct inaccurate or incomplete information. Your Livish account dashboard allows you to change many details (such as address or contact info) at any time.
- Deletion: You may request deletion of your data. You can delete your account through your dashboard. If deletion via the dashboard is not available, please contact us (see “Contact Us”), and we will process your request.
- Objection or Restriction: You can object to or ask us to restrict certain processing of your data (for example, marketing or profiling activities).
- Withdraw Consent: Where we rely on your consent (such as marketing emails), you can withdraw consent at any time via your account settings or by unsubscribing from communications.
- Data Portability: You can request a machine-readable copy of your data (e.g., your profile details and order history) to transfer to another service.
To exercise any of these rights, please use your account dashboard or contact us at care@livish.com. We will respond to your request in accordance with Kuwaiti law. Be aware that exercising certain rights (like deletion) may prevent us from providing some services or fulfilling legal obligations (for example, retaining transaction records for tax purposes).
You also have the right to file a complaint with the relevant authorities if you believe your data is mishandled. In Kuwait, issues related to data privacy can be brought to the Communications and Information Technology Regulatory Authority (CITRA) or the Ministry of Commerce (as applicable).
Children’s Privacy
Livish is not intended for users under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has created an account on Livish, please contact us immediately at care@livish.com. We will take steps to delete such information in compliance with applicable law.
Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or for legal, technical, or business reasons. Any changes will be posted with a new “Last updated” date. We encourage you to review this page regularly. Continued use of Livish after changes means you accept the updated policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please contact Livish at care@livish.com. Describe your inquiry in detail, and we will address it as soon as possible. Thank you for trusting Livish with your personal information. We are committed to protecting your privacy and providing you with a safe shopping experience.